MASTERS AT BUILDING BRANDS, COMPANIES AND PERSONALITIES

Our DNA

We act as a strategic partner with all of our clients
We are master storytellers who understand media, news and content
No gimmicks – we live and die by results
We are persistent, detail-oriented and provide flawless execution
We are creative, nimble and proactive
We espouse "competitive teamwork"

Clients

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Accompani
www.accompani.com

Accompani is a whole new way to manage your relationships.

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Adaptive Computing
adaptivecomputing.com

Adaptive Computing is the largest provider of policy-based optimization software for High-Performance Computing (HPC) and private cloud environments.

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Adobe
adobe.com

Adobe is changing the world through digital experiences.

View Case Study
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Adyen
www.adyen.com

Adyen provides a single platform to accept payments anywhere in the world through any sales channel.

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BambooHR
www.bamboohr.com

BambooHR is the leading Software-as-a-Service (SaaS) provider of online HR software for small and medium businesses that have outgrown spreadsheets.

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Beamr
beamrvideo.com

Beamr is a video optimization technology that significantly reduces the bitrate of video streams, while preserving their full resolution and quality.

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Bessemer Venture Partners
www.bvp.com

Bessemer Venture Partners teams up with entrepreneurs to build durable businesses.

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BlueVine
www.bluevine.com

BlueVine allows small businesses to get paid immediately on their outstanding invoices.

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Instructure
instructure.com

Instructure is a technology company committed to improving education through Canvas – the open, easy-to-use, cloud-native learning management system.

View Case Study
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ChoreMonster
www.choremonster.com

ChoreMonster makes chores fun while engaging and rewarding your kids.

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Crocker Ventures
crockerventures.com

Crocker Ventures is an independent, privately-held investment firm that funds promising seed- and early-stage companies in life sciences, IT, education and other high-impact fields of endeavor.

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Cylance
www.cylance.com

Cylance, Inc. is a global provider of cyber-security products and services that is changing the way companies, governments and end users proactively solve the world's most difficult security problems.

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David Eccles School of Business
business.utah.edu

The David Eccles School of Business at the University of Utah is one of the top business schools in the United States and boasts more than 31,000 alumni.

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Digital Ocean
www.digitalocean.com

DigitalOcean provides simple cloud hosting, built for developers.

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EPIC Ventures
epicvc.com

EPIC Ventures is a premier early stage software and Internet infrastructure venture firm.

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EventBoard
www.eventboardmobile.com

EventBoard is the low cost, hassle free way for conference organizers to bring their conference catalog to life on a mobile device.

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Friends of Art Works for Kids
artworksforkids.org

Friends of Art Works for Kids is an initiative created to ensure that Utah's school children receive the benefits of integrated arts instruction through the Beverley Taylor Sorenson Arts Learning Program.

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Kiip
kiip.me

Kiip is a category-creating mobile rewards network that delivers rewards for achievements in apps and games.

View Case Study
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Goal Zero
www.goalzero.com

Goal Zero is an innovator of portable solar power systems that power a variety of USB, AC and DC devices anywhere and at any time.

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Flat World
flatworld.com

Flat World designs and enables personalized learning solutions that scale.

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Hired
hired.com

Hired is a two-sided, career marketplace that connects the world's knowledge workers to the best opportunities.

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InMoment
www.inmoment.com

InMoment provides simple, elegant products and services to help clients listen and engage with customers to improve business results through better experiences.

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Intercom
www.intercom.io

Intercom is the easiest way for web and mobile businesses to see and talk to their users.

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Interlude
interlude.fm

Interlude is a digital media company that designs, develops and markets interactive video technology.

View Case Study
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i.TV
i.tv

i.TV is the largest consumer-facing social platform built specifically for television.

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LANDESK
www.landesk.com

LANDESK software simplifies IT complexity through systems lifecycle management, endpoint security, and IT service management solutions.

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Leef
2leef.com

Leef designs and develops flash memory-based consumer electronics products.

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Lytro
www.lytro.com

Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past.

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Manatt Digital Media
manattdigitalmedia.com

Manatt Digital Media is a disruptive one-stop digital media professional services business created by entrepreneurs for entrepreneurs.

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MegaFood
www.megafood.com

MegaFood has been creating whole food supplements for 40 years, bringing these products fresh from farm to tablet.

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Needle
needle.com

Needle created a new model of social commerce that provides ecommerce websites with real-time expert shopping assistance.

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Nitro
www.nitropdf.com

Aussie-founded and headquartered in San Francisco, Nitro builds intuitive products that help people work smarter.

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NUVI
nuviapp.com

NUVI is a real-time analytics platform for social media that makes social conversations on the web actionable and insightful.

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Orabrush
orabrush.com

Orabrush, Inc. is an online marketing brand builder that leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products.

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Peterson Partners
petersonpartnerslp.com

Peterson Partners is one of the Intermountain West’s most successful private equity firms, specializing in small to mid-sized companies.

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Pluralsight
pluralsight.com

Pluralsight is the global leader in online learning for serious software developers, IT specialists and creative artists.

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Product Hunt
www.producthunt.com

Product Hunt surfaces the best new products, every day.

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Qzzr
www.qzzr.co

Qzzr is world's simplest quiz tool. Make a quiz, send it to people, track results.

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Raise
www.raise.com

Raise is an online marketplace where consumers can buy discounted gift cards or sell unused gift cards for cash.

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Rapt Studio
raptstudio.com

Rapt Studio is an award-winning, multidisciplinary design practice that creates and connects brands and spaces to the people who use them.

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REES Capital
reescapital.com

REES (Recognizing & Empowering Entrepreneurial Success) Capital is an angel investment and mentor capital firm.

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Regence BlueCross BlueShield of Utah
ut.regence.com

Regence BlueCross BlueShield of Utah is a leading health plan in Utah, with more than 330,000 members, offering health, life and dental insurance.

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Sorenson Capital
sorensoncapital.com

Sorenson Capital is a private equity firm headquartered in Salt Lake City, providing small to middle-market buyout and growth equity investments.

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Sorenson Legacy Foundation
sorensonlegacyfoundation.org

The Sorenson Legacy Foundation is a non-profit corporation established by the James LeVoy Sorenson family for the purpose of promoting charitable, religious, educational, literary and scientific endeavors.

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Struck
www.struck.com

STRUCK is a digital-forward creative agency.

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Summit Series
summit.co

Summit's mission is to catalyze entrepreneurship, address global issues, support artistic achievement, and build community in an effort to make our world a more joyful place.

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textPlus
www.textplus.com

textPlus does everything your carrier does at a fraction of the cost (or even totally free).

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Transcriptic
www.transcriptic.com

Transcriptic is making the next generation of life science research cheaper, faster and more accessible.

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The University of Utah
utah.edu

The University of Utah is the flagship institution of higher learning in Utah, serving more than 33,000 students from across the United States and the world.

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Utah State University
usu.edu

Utah State University is a land-grant, public research university, providing a vibrant campus community for approximately 29,000 students.

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Vibes
www.vibes.com

Vibes helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle.

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View
www.viewglass.com

View Inc. manufactures a new generation of architectural dynamic glass that intelligently adjusts in response to external conditions and user preferences, enabling unparalleled control over the amount of light and heat that enters a building.

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VitalSmarts
vitalsmarts.com

An innovator in corporate training and organizational performance, VitalSmarts helps teams and organizations achieve the results they care about most.

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Vivint
vivint.com

Vivint is one of the largest home automation services companies in North America.

View Case Study
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Wilson Electronics
www.wilsonelectronics.com

Wilson Electronics is the world leader in cellular improvement products for mobile and in-building applications.

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ZAGG
www.zagg.com

ZAGG Inc. and its subsidiaries design, produce and distribute creative product solutions for mobile and media accessories.

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ZEFR
www.zefr.com

ZEFR builds social marketing and rights management software for video.

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Zenpayroll
zenpayroll.com

ZenPayroll is delightful payroll built for the modern business.

Services

Influencer Relations

Influencer Relations

As The Doors’ Jim Morrison once said, "Whoever controls the media, controls the mind." Our strategic approach places you in front of key influencers to secure your spot in the national conversation.

  • Proactive media relations
  • Trend jacking
  • Thought leadership
  • Crisis communications
  • Analyst relations
  • Grassroots and advocacy

        Content Creation

        Content Creation

        It’s nothing short of amazing every time our team of writers put finger to keyboard. Their masterpieces will make you weep. (Disclaimer: Our writers composed this section.)

        • Press releases
        • Contributed articles
        • Newsletters
        • Blog posts
        • Advertorials
        • Case studies
        • White papers
        • Social media content

          Social Media

          Social Media

          You came to the right place if you're looking to make it big on Myspace (or Twitter, Facebook, LinkedIn, Pinterest, Foursquare and Tumblr, if you insist).

          • Strategy
          • Execution
          • Training

          Digital

          Digital

          A picture is worth a thousand words (and a video a thousand impressions). When words just aren’t enough, we can present your company in dynamic fashion in a variety of ways.

          • Video production
          • Infographics
          • Web development

          About Us

          How do you get to be one of the fastest-growing PR firms in the country? Read More

          At Method, we pride ourselves on being a different kind of communications partner, and our skill set is trusted by some of the most dynamic and exciting organizations in the world. As master storytellers and strategists, we elevate brands to become industry disruptors and dominators. We also execute with the best of them. We're smart, efficient, and know how to think on our feet. Plus, nobody outworks us in doggedly pursuing results. That's the sum of our efforts, the heart of our method.

          Before spinning off as an independent entity, the Method team provided in-house public relations for the Sorenson Companies, a diverse, multibillion-dollar portfolio spanning health sciences, technology, philanthropy and many other industries. The empire's founder, James LeVoy Sorenson, was among the world's greatest biomedical pioneers and the 68th wealthiest person in the U.S., according to Forbes magazine, prior to his passing in 2008. 

          Method at a Glance

          Founded in

          2010

          Offices in
          Salt Lake City, 
          San Francisco and 
          Los Angeles
          Recognized as
          a fast-growing "Emerging Elite" company by MWCN three years running
          Managed the
          public relations campaigns around several multibillion-dollar corporate transactions
          Composed of
          an eclectic team of PR pros, former journalists, political strategists, social media experts and professional writers

          Executive Team

          David Parkinson
          David Parkinson

          Co-Founder & CEO

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          David Parkinson
          David Parkinson

          Co-Founder & CEO


          With nearly two decades of top-level public relations experience, David Parkinson has provided strategic counsel to the most influential business, philanthropic and political leaders in the region. Throughout his career, he has developed an extraordinary network of media relationships with top-tier editors and reporters worldwide to deliver premier results for clients in the technology, biotech, healthcare, education and financial services industries.

          Prior to launching Method, David served for eight years as the vice president of communications for the billionaire Sorenson family and their diverse portfolio of 30-plus companies, where he orchestrated a number of successful public relations campaigns, including one of the largest private equity acquisitions in Utah history for Sorenson Communications. Previously, David worked in Silicon Valley at Keynote Systems, Adobe and Edelman.
          Jacob Moon
          Jacob Moon

          Co-Founder & Executive Vice President

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          Jacob Moon
          Jacob Moon

          Co-Founder & Executive Vice President


          Jacob Moon works with some of the region’s top business and community leaders and has developed relationships with the most influential media outlets in the U.S. on their behalf. Jake’s work at Method runs the gamut, from high-level strategic positioning and industry analysis for clients to day-to-day asset management and project allocation. He provides strategic counsel for Method’s clients and regularly secures premier national coverage to reach audiences across the country.

          As a former journalist, Jake has a keen talent for effective storytelling and crafting successful media strategies. Prior to joining Method, Jake was the managing editor at Olympus Publishers, where he lead the development and production of 21 publications each year, including Utah Business, the state’s leading business publication. Jake has a bachelor’s degree in journalism from Utah State University and a master’s in communication management from Webster University.

          Alex Koritz
          Alex Koritz

          Partner & Executive Vice President

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          Alex Koritz
          Alex Koritz

          Partner & Executive Vice President


          Alex Koritz is a veteran public relations professional with a proven ability to create awareness, mindshare and revenue growth for Method’s top clients. His expertise in strategic positioning and superior ability to build rewarding relationships with key influencers has generated impressive exposure for Method clients in the world’s most influential media outlets.

          Alex founded and led his own public relations company, Koritz Communications, which was acquired by Method in 2010. He also served as vice president of public relations for Sprout Marketing, where he and his team won the Utah Social Media Club’s grand prize for Best Integrated Marketing Campaign in 2009. As a senior associate with the New York-based public relations firm Coltrin & Associates, Alex worked with a variety of clients, including 3Com, Burger King, Control4 and Intermountain Healthcare. He earned a bachelor’s degree in communications and journalism from Utah State University.

          CAROLYN GUSS
          CAROLYN GUSS

          GENERAL MANAGER - LOS ANGELES

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          CAROLYN GUSS
          CAROLYN GUSS

          GENERAL MANAGER - LOS ANGELES


          Bringing 15 years of experience, both in the U.S. and internationally, Carolyn has represented many of the world’s leading technology brands. She founded boutique technology PR agency Kindling Communications, which was acquired by Method in 2014. As general manager of Method's LA office, Carolyn leverages her strength in providing strategic public relations programs that drive brand awareness and revenue growth through impactful press coverage and influencer relationships.

          Prior to Kindling, Carolyn was head of corporate communications for Orange in the United States and EMEA, where she was responsible for public relations strategy across the telecommunications giant's mobile, TV and internet businesses. Having held senior agency positions with Edelman and Porter Novelli, Carolyn has handled campaigns for companies such as Samsung, Apple and Telstra and began her career in London at European PR agency Say Communications. She has a master’s degree in management and marketing and a bachelor’s degree in politics.


          HEATHER ENGLAND
          HEATHER ENGLAND

          SENIOR VICE PRESIDENT OF OPERATIONS

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          HEATHER ENGLAND
          HEATHER ENGLAND

          SENIOR VICE PRESIDENT OF OPERATIONS


          With more than 15 years of leadership experience in operations, Heather is an accomplished executive with a proven track record of developing highly efficient business processes, assembling high-performing teams and building dynamic brands and cultures. As senior vice president of operations, Heather oversees the day-to-day management of Method’s San Francisco office, guides agency operations and heads up hiring, training and mentoring.

          Prior to joining Method, Heather served as executive vice president, head of human resources and operations at The OutCast Agency, one of the premier technology communications firms in Silicon Valley. She holds a bachelor’s degree in humanities with a focus in media studies from New College of California.
          Brad Plothow
          Brad Plothow

          Senior Vice President of Strategy

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          Brad Plothow
          Brad Plothow

          Senior Vice President of Strategy


          Brad Plothow brings 10 years of experience in journalism, marketing and public relations to his position of senior vice president of strategy. At Method, Brad combines prolific writing with expert navigation of the media landscape to tell clients’ stories in a compelling way and elevate them above the noise through top-tier national coverage.

          Prior to Method, Brad served as director of strategic marketing and public relations at Utah Valley University, where he was responsible for managing institutional branding during the transition to university status. At MediaOne, Brad was one of the founding editors of Utah CEO magazine. Brad holds a bachelor’s degree in communications from Utah State University and an MBA from Utah Valley University.

          Analisa Schelle
          Analisa Schelle

          Senior Vice President

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          Analisa Schelle
          Analisa Schelle

          Senior Vice President


          Analisa Schelle brings more than 12 years of public relations experience to her role as a senior vice president in Method's San Francisco office. An accomplished communications leader, Analisa loves hearing and telling good stories and strives to keep her clients top of mind with their most important audiences through creative, impactful and strategic campaigns.

          Prior to Method, Analisa worked at Cutline Communications and Ogilvy Public Relations helping some of the worlds leading technology companies and promising startups build their brands. Analisa graduated magna cum laude from Butler University with bachelor’s degrees in journalism and French. When not orchestrating amazing results for her clients, you'll find her happily exploring her San Francisco neighborhood and cheering on the Denver Broncos, Cal Bears and Butler Bulldogs.

          Peter Duckler
          Peter Duckler

          Senior Vice President

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          Peter Duckler
          Peter Duckler

          Senior Vice President


          Peter Duckler has earned a reputation for taking a very strategic approach to media relations and for developing social campaigns that truly resonate with influencers. During his 24-year professional career, Peter has worked with clients in nearly every industry, including professional and financial services, healthcare, technology, consumer packaged goods, manufacturing, retail and travel.

          Before joining Method, Peter led the earned media teams for W2O Group and Ketchum. He also spearheaded client social engagement campaigns at ComBlu. He is a graduate of the University of Wisconsin-Madison, where he earned both an M.A. and a B.A. in Mass Media and Communications. Peter resides in Los Angeles.

          Jeff DuBois
          Jeff DuBois

          Vice President

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          Jeff DuBois
          Jeff DuBois

          Vice President


          Jeff DuBois has more than a decade of experience in consumer, higher education and high tech public relations. He is a creative and strategic thinker who quickly internalizes complex concepts and effectively communicates them to key constituents. As vice president, Jeff is responsible for elevating thought leadership and landing major national press for several of Method’s innovative tech clients and Utah’s premier academic institutions.

          Prior to Method, Jeff managed the Bradley Public Relations Agency, Brigham Young University’s award winning student-run public relations firm. During his tenure, the BYU PR program was named as a top five finalist for “PR Education Program of the Year” award from 2009 to 2011 by PRWeek magazine. Jeff also worked for global PR firms Publicis Dialog and Havas Worldwide in New York City. He stays active in the local PR community, serving as the 2014 president-elect of the Utah Valley chapter of the Public Relations Society of America. Jeff earned a bachelor’s degree in communications from Brigham Young University.

          Amanda Butterfield
          Amanda Butterfield

          Vice President

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          Amanda Butterfield
          Amanda Butterfield

          Vice President


          Amanda Butterfield brings an uncanny knack for recognizing and developing compelling stories and more than a decade of award-winning broadcast TV experience to her role of vice president. At Method, Amanda’s tremendous interpersonal skills have resulted in the development of a broad network of professional relationships of trust with top reporters, producers and editors that she consistently brings to bear on behalf of Method’s top clients, including Adobe and The University of Utah.

          In her seven years at NBC affiliate KSL-TV, the No. 1 ranked station in the market during her tenure, Amanda served as evening news anchor and reporter, covering such high-profile stories as the 2008 Beijing Summer Olympics and the 2010 Winter Olympics in Vancouver. She has been recognized for the quality of her journalism with multiple awards from the Society of Professional Journalists and the Utah Broadcasting Association. Amanda holds a bachelor’s degree in journalism from Utah State University and is the proud mother of one.

          Joshua Heath
          Joshua Heath

          Vice President

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          Joshua Heath
          Joshua Heath

          Vice President


          Joshua Heath is a seasoned public relations professional with 10-plus years of corporate and PR experience. Across Method’s diverse range of clientele in the consumer, high-tech, biotech, public policy and education spaces, Josh is relentless in his pursuit to garner top-tier coverage in the key outlets that drive measurable impact.

          Prior to Method, Josh worked in Washington, D.C. at Policy Impact Communications, where he managed day-to-day marketing and public relations needs for the firm’s top clients, including the government of Kazakhstan and Insitu (a Boeing company). Josh is also a professional photographer and photojournalist whose photos have appeared in such national publications as Inc., Forbes, The Los Angeles Times and MSNBC. He has a bachelor’s degree in mass communications with an emphasis in public relations from the University of Utah.

          Spencer Parkinson
          Spencer Parkinson

          Vice President

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          Spencer Parkinson
          Spencer Parkinson

          Vice President


          Spencer Parkinson brings more than 11 years of agency and corporate PR experience to his role as vice president at Method. Using his experience in and knowledge of the high-tech industry, Spencer provides strategic guidance to several of Method’s key clients to help them increase awareness of their brands worldwide and ultimately achieve success.

          Prior to Method, Spencer worked for Symantec, where he was the global PR lead for key business areas, including Information Security, Mobility and Endpoint Management. While at Symantec, Spencer also led PR programs with key strategic alliance partners, including Microsoft, HP, Dell, Intel and Adobe. Prior to Symantec, Spencer was at Connect Marketing for five years, working with high-tech companies ranging from market leaders, such as Siemens, to emerging start-ups, such as Avidian Technologies. Spencer holds a bachelor’s degree in communications and an MBA, both from Brigham Young University.