WE HARNESS THE POWER OF PUBLIC RELATIONS TO BUILD BRANDS AND PRODUCE RESULTS

Our DNA

We act as a strategic partner with all of our clients
We are master storytellers who understand media, news and content
No gimmicks – we live and die by results
We are persistent, detail-oriented and provide flawless execution
We are creative, nimble and proactive
We espouse "competitive teamwork"

Clients

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Adaptive Computing
adaptivecomputing.com

Adaptive Computing is the largest provider of policy-based optimization software for High-Performance Computing (HPC) and private cloud environments.

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Adobe
adobe.com

Adobe is changing the world through digital experiences.

View Case Study
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Appssavvy
appssavvy.com

appssavvy is an activity advertising technology company.

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AtTask
attask.com

AtTask is the only provider of cloud-based Enterprise Work Management solutions for enterprise teams.

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BambooHR
www.bamboohr.com

BambooHR is the leading Software-as-a-Service (SaaS) provider of online HR software for small and medium businesses that have outgrown spreadsheets.

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Bitglass
www.bitglass.com

Bitglass enables IT to secure sensitive corporate data in cloud applications and mobile devices while maintaining employee privacy.

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Instructure
instructure.com

Instructure is a technology company committed to improving education through Canvas – the open, easy-to-use, cloud-native learning management system.

View Case Study
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Creditera
www.creditera.com

Creditera provides the only unified solution that monitors both personal and business credit at the same time.

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Cricut
cricut.com

Cricut is a world leader in personal electronic cutting machines that enable people to achieve their creative best.

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Crocker Ventures
crockerventures.com

Crocker Ventures is an independent, privately-held investment firm that funds promising seed- and early-stage companies in life sciences, IT, education and other high-impact fields of endeavor.

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Cylance
www.cylance.com

Cylance, Inc. is a global provider of cyber-security products and services that is changing the way companies, governments and end users proactively solve the world's most difficult security problems.

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David Eccles School of Business
business.utah.edu

The David Eccles School of Business at the University of Utah is one of the top business schools in the United States and boasts more than 31,000 alumni.

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EcoScraps
ecoscraps.com

EcoScraps is an organic lawn and garden products manufacturer that recycles food waste into nutrient-rich products.

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EPIC Ventures
epicvc.com

EPIC Ventures is a premier early stage software and Internet infrastructure venture firm.

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Friends of Art Works for Kids
artworksforkids.org

Friends of Art Works for Kids is an initiative created to ensure that Utah's school children receive the benefits of integrated arts instruction through the Beverley Taylor Sorenson Arts Learning Program.

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Kiip
kiip.me

Kiip is a category-creating mobile rewards network that delivers rewards for achievements in apps and games.

View Case Study
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Goal Zero
www.goalzero.com

Goal Zero is an innovator of portable solar power systems that power a variety of USB, AC and DC devices anywhere and at any time.

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Flat World
flatworld.com

Flat World designs and enables personalized learning solutions that scale.

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Jetpac
www.jetpac.com

Jetpac designs social travel applications to help people explore their city and the world.

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Jigabot
www.jigabot.com

Jigabot develops software-driven robotic devices for home, work and play.

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Interlude
interlude.fm

Interlude is a digital media company that designs, develops and markets interactive video technology.

View Case Study
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Leef
2leef.com

Leef designs and develops flash memory-based consumer electronics products.

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Lytro
www.lytro.com

Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past.

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Manatt Digital Media
manattdigitalmedia.com

Manatt Digital Media is a disruptive one-stop digital media professional services business created by entrepreneurs for entrepreneurs.

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MasteryConnect
www.masteryconnect.com

MasteryConnect combines education with standards-based learning in the cloud, bringing educators, students and parents together to understand and master the Common Core State Standards.

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Mindshare Technologies
mshare.net

Mindshare Technologies is a leader in cloud-based Voice of the Customer (VoC) technologies.

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Mokimobility
mokimobility.com

Moki enables unparalleled visibility, control and security for mission critical mobile apps.

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Moran Eye Center
healthcare.utah.edu/moran

The John A. Moran Eye Center is the largest eye care and vision research center in the Intermountain West and is part of the University of Utah Hospitals and Clinics.

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MovieLaLa
movielala.com

MovieLaLa is a social network for movie fans: discovering upcoming movies through friends and favorite stars.

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Needle
needle.com

Needle created a new model of social commerce that provides ecommerce websites with real-time expert shopping assistance.

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Nimble
nimble.com

Nimble is an insightful relationship management platform that provides a smart and easy way to track, engage and nurture contacts.

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NUVI
nuviapp.com

NUVI is a real-time analytics platform for social media that makes social conversations on the web actionable and insightful.

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Orabrush
orabrush.com

Orabrush, Inc. is an online marketing brand builder that leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products.

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Outspoken
outspoken.com

Outspoken is changing the way businesses communicate and engage with customers on their mobile device.

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Peterson Partners
petersonpartnerslp.com

Peterson Partners is one of the Intermountain West’s most successful private equity firms, specializing in small to mid-sized companies.

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Pluralsight
pluralsight.com

Pluralsight is a global leader in high-quality online training for hardcore developers.

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Rapt Studio
raptstudio.com

Rapt Studio is an award-winning, multidisciplinary design practice that creates and connects brands and spaces to the people who use them.

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REES Capital
reescapital.com

REES (Recognizing & Empowering Entrepreneurial Success) Capital is an angel investment and mentor capital firm.

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Regence BlueCross BlueShield of Utah
ut.regence.com

Regence BlueCross BlueShield of Utah is a leading health plan in Utah, with more than 330,000 members, offering health, life and dental insurance.

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Sorenson Capital
sorensoncapital.com

Sorenson Capital is a private equity firm headquartered in Salt Lake City, providing small to middle-market buyout and growth equity investments.

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Sorenson Forensics
sorensonforensics.com

Sorenson Forensics is a world-class forensic DNA laboratory offering the latest technology available.

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Sorenson Legacy Foundation
sorensonlegacyfoundation.org

The Sorenson Legacy Foundation is a non-profit corporation established by the James LeVoy Sorenson family for the purpose of promoting charitable, religious, educational, literary and scientific endeavors.

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Sorenson Media
sorensonmedia.com

Sorenson Media is an award-winning provider of the highest quality video solutions.

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Sparked
sparked.com

Sparked is an engagement platform that has pioneered the Customer Teams concept, enabling brands to organize, deploy and reward their customers as team members who can actively contribute to brand success.

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Struck
www.struck.com

STRUCK is a digital-forward creative agency.

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Summit Series
summit.co

Summit's mission is to catalyze entrepreneurship, address global issues, support artistic achievement, and build community in an effort to make our world a more joyful place.

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The University of Utah
utah.edu

The University of Utah is the flagship institution of higher learning in Utah, serving more than 33,000 students from across the United States and the world.

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Utah State University
usu.edu

Utah State University is a land-grant, public research university, providing a vibrant campus community for approximately 29,000 students.

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View
www.viewglass.com

View Inc. manufactures a new generation of architectural dynamic glass that intelligently adjusts in response to external conditions and user preferences, enabling unparalleled control over the amount of light and heat that enters a building.

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VitalSmarts
vitalsmarts.com

An innovator in corporate training and organizational performance, VitalSmarts helps teams and organizations achieve the results they care about most.

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Vivint
vivint.com

Vivint is one of the largest home automation services companies in North America.

View Case Study
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Wilson Electronics
www.wilsonelectronics.com

Wilson Electronics is the world leader in cellular improvement products for mobile and in-building applications.

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ZEFR
www.zefr.com

ZEFR builds social marketing and rights management software for video.

Services

Influencer Relations

Influencer Relations

As The Doors’ Jim Morrison once said, "Whoever controls the media, controls the mind." Our strategic approach places you in front of key influencers to secure your spot in the national conversation.

  • Proactive media relations
  • Trend jacking
  • Thought leadership
  • Analyst relations
  • Grassroots and advocacy

        Content Creation

        Content Creation

        It’s nothing short of amazing every time our team of writers put finger to keyboard. Their masterpieces will make you weep. (Disclaimer: Our writers composed this section.)

        • Press releases
        • Contributed articles
        • Newsletters
        • Blog posts
        • Advertorials
        • Case studies
        • White papers
        • Social Media Content

          Social Media

          Social Media

          You came to the right place if you're looking to make it big on Myspace (or Twitter, Facebook, LinkedIn, Pinterest, Foursquare and Tumblr, if you insist.)

          • Strategy
          • Execution
          • Training

          Digital

          Digital

          A picture is worth a thousand words (and a video a thousand impressions). When words just aren’t enough, we can present your company in dynamic fashion in a variety of ways.

          • Video production
          • Infographics
          • Web development

          About Us

          How do you get to be one of the fastest-growing PR firms in the country? Read More

          At Method, we pride ourselves on being a different kind of communications partner, and our skill set is trusted by some of the most dynamic and exciting organization in the world. As master storytellers and strategists, we elevate brands to become industry disruptors and dominators. We also execute with the best of them. We're smart, efficient, and know how to think on our feet. Plus, nobody outworks us in doggedly pursuing results. That's the sum of our efforts, the heart of our method.

          Before spinning off as an independent entity, the Method team provided in-house public relations for the Sorenson Companies, a diverse, multibillion-dollar portfolio spanning health sciences, technology, philanthropy and many other industries. The empire's founder, James LeVoy Sorenson, was among the world's greatest biomedical pioneers and the 68th wealthiest person in the U.S., according to Forbes magazine, prior to his passing in 2008. 

          Method at a Glance

          Founded in

          2010

          Offices in
          Salt Lake City and
          San Francisco
          (Los Angeles coming soon)
          Recognized as
          a fast-growing "Emerging Elite" company by MWCN two years straight
          Managed the
          public relations campaigns around several multibillion-dollar corporate transactions
          Composed of
          an eclectic team of PR pros, former journalists, political strategists, social media experts and professional writers

          Executive Team

          David Parkinson
          David Parkinson

          Co-Founder & CEO

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          David Parkinson
          David Parkinson

          Co-Founder & CEO


          With nearly two decades of top-level public relations experience, David Parkinson has provided strategic counsel to the most influential business, philanthropic and political leaders in the region. Throughout his career, he has developed an extraordinary network of media relationships with top-tier editors and reporters worldwide to deliver premier results for clients in the technology, biotech, healthcare, education and financial services industries.

          Prior to launching Method, David served for eight years as the vice president of communications for the billionaire Sorenson family and their diverse portfolio of 30-plus companies, where he orchestrated a number of successful public relations campaigns, including one of the largest private equity acquisitions in Utah history for Sorenson Communications. Previously, David worked in Silicon Valley at Keynote Systems, Adobe and Edelman.
          Jacob Moon
          Jacob Moon

          Co-Founder & Executive Vice President

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          Jacob Moon
          Jacob Moon

          Co-Founder & Executive Vice President


          Jacob Moon works with some of the region’s top business and community leaders and has developed relationships with the most influential media outlets in the U.S. on their behalf. Jake’s work at Method runs the gamut, from high-level strategic positioning and industry analysis for clients to day-to-day asset management and project allocation. He provides strategic counsel for Method’s clients and regularly secures premier national coverage to reach audiences across the country.

          As a former journalist, Jake has a keen talent for effective storytelling and crafting successful media strategies. Prior to joining Method, Jake was the managing editor at Olympus Publishers, where he lead the development and production of 21 publications each year, including Utah Business, the state’s leading business publication. Jake has a bachelor’s degree in journalism from Utah State University and a master’s in communication management from Webster University.

          Alex Koritz
          Alex Koritz

          Partner & Executive Vice President

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          Alex Koritz
          Alex Koritz

          Partner & Executive Vice President


          Alex Koritz is a veteran public relations professional with a proven ability to create awareness, mindshare and revenue growth for Method’s top clients. His expertise in strategic positioning and superior ability to build rewarding relationships with key influencers has generated impressive exposure for Method clients in the world’s most influential media outlets.

          Alex founded and led his own public relations company, Koritz Communications, which was acquired by Method in 2010. He also served as vice president of public relations for Sprout Marketing, where he and his team won the Utah Social Media Club’s grand prize for Best Integrated Marketing Campaign in 2009. As a senior associate with the New York-based public relations firm Coltrin & Associates, Alex worked with a variety of clients, including 3Com, Burger King, Control4 and Intermountain Healthcare. He earned a bachelor’s degree in communications and journalism from Utah State University.

          Rachel Kaseroff
          Rachel Kaseroff

          Senior Vice President

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          Rachel Kaseroff
          Rachel Kaseroff

          Senior Vice President


          Rachel Kaseroff brings more than 17 years of public relations experience in various vertical markets and technology sectors to her position as senior vice president, including more than a decade of IT security experience. She leads several of Method’s enterprise tech accounts, leveraging her extensive background to navigate the ins-and-outs of the press and secure coverage in the outlets key to her clients’ success.

          Over the course of her career, Rachel has led multiple internal accounts for Symantec, including Endpoint Security, Information Management and Symantec Channel. She has developed both traditional media and social media campaigns for some of the world’s premier technology companies, including HP, McAfee, Trend Micro, Oracle and Symantec. Rachel has a bachelor’s degree in English and is based in Method’s San Francisco office.
          Brad Plothow
          Brad Plothow

          Senior Vice President of Strategy

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          Brad Plothow
          Brad Plothow

          Senior Vice President of Strategy


          Brad Plothow brings 10 years of experience in journalism, marketing and public relations to his position of senior vice president of strategy. At Method, Brad combines prolific writing with expert navigation of the media landscape to tell clients’ stories in a compelling way. As account supervisor, Brad deftly uses multiple arrows in his quiver to elevate the firm’s clients above the noise through top-tier national media coverage.

          Prior to Method, Brad served as director of strategic marketing and public relations at Utah Valley University, where he was responsible for managing institutional branding during the transition to university status. At MediaOne, Brad was one of the founding editors of Utah CEO magazine. Brad holds a bachelor’s degree in communications from Utah State University and an MBA from Utah Valley University.

          Jeff DuBois
          Jeff DuBois

          Vice President

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          Jeff DuBois
          Jeff DuBois

          Vice President


          Jeff DuBois has more than a decade of experience in consumer, higher education and high tech public relations. He is a creative and strategic thinker who quickly internalizes complex concepts and effectively communicates them to key constituents. As vice president, Jeff is responsible for elevating thought leadership and landing major national press for several of Method’s innovative tech clients and Utah’s premier academic institutions.

          Prior to Method, Jeff managed the Bradley Public Relations Agency, Brigham Young University’s award winning student-run public relations firm. During his tenure, the BYU PR program was named as a top five finalist for “PR Education Program of the Year” award from 2009 to 2011 by PRWeek magazine. Jeff also worked for global PR firms Publicis Dialog and Havas Worldwide in New York City. He stays active in the local PR community, serving as the 2014 president-elect of the Utah Valley chapter of the Public Relations Society of America. Jeff earned a bachelor’s degree in communications from Brigham Young University.

          Amanda Butterfield
          Amanda Butterfield

          Vice President

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          Amanda Butterfield
          Amanda Butterfield

          Vice President


          Amanda Butterfield brings an uncanny knack for recognizing and developing compelling stories and more than a decade of award-winning broadcast TV experience to her role of vice president. At Method, Amanda’s tremendous interpersonal skills have resulted in the development of a broad network of professional relationships of trust with top reporters, producers and editors that she consistently brings to bear on behalf of Method’s top clients, including Adobe and The University of Utah.

          In her seven years at NBC affiliate KSL-TV, the No. 1 ranked station in the market during her tenure, Amanda served as evening news anchor and reporter, covering such high-profile stories as the 2008 Beijing Summer Olympics and the 2010 Winter Olympics in Vancouver. She has been recognized for the quality of her journalism with multiple awards from the Society of Professional Journalists and the Utah Broadcasting Association. Amanda holds a bachelor’s degree in journalism from Utah State University and is the proud mother of one.

          Joshua Heath
          Joshua Heath

          Vice President

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          Joshua Heath
          Joshua Heath

          Vice President


          Joshua Heath is a seasoned public relations professional with 10-plus years of corporate and PR experience. Across Method’s diverse range of clientele in the consumer, high-tech, biotech, public policy and education spaces, Josh is relentless in his pursuit to garner top-tier coverage in the key outlets that drive measurable impact.

          Prior to Method, Josh worked in Washington, D.C. at Policy Impact Communications, where he managed day-to-day marketing and public relations needs for the firm’s top clients, including the government of Kazakhstan and Insitu (a Boeing company). Josh is also a professional photographer and photojournalist whose photos have appeared in such national publications as Inc., Forbes, The Los Angeles Times and MSNBC. He has a bachelor’s degree in mass communications with an emphasis in public relations from the University of Utah.

          Spencer Parkinson
          Spencer Parkinson

          Vice President

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          Spencer Parkinson
          Spencer Parkinson

          Vice President


          Spencer Parkinson brings more than 11 years of agency and corporate PR experience to his role as vice president at Method. Using his experience in and knowledge of the high-tech industry, Spencer provides strategic guidance to several of Method’s key clients to help them increase awareness of their brands worldwide and ultimately achieve success.

          Prior to Method, Spencer worked for Symantec, where he was the global PR lead for key business areas, including Information Security, Mobility and Endpoint Management. While at Symantec, Spencer also led PR programs with key strategic alliance partners, including Microsoft, HP, Dell, Intel and Adobe. Prior to Symantec, Spencer was at Connect Marketing for five years, working with high-tech companies ranging from market leaders, such as Siemens, to emerging start-ups, such as Avidian Technologies. Spencer holds a bachelor’s degree in communications and an MBA, both from Brigham Young University.